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Adopting Cubism in Traditional Fashion and Clothing Design

Tahani Nassar Alajaji

Fashion and Textile Design Department. College of Art and Design, Princess Nourah Bint Abdul Rahman University, Saudi Arabia

Norah Ali Alshareef

Fashion and Textile Design Department. College of Art and Design, Princess Nourah Bint Abdul Rahman University, Saudi Arabia

Doi : https://doi.org/10.47011/13.1.2

Cited by : Jordan Journal of the Arts, 13 (1) (2020) 19-32


Received on: 23/1/2019;                                          Accepted on: 24/7/2019


Art schools or artistic trends are among the most important sources of inspiration in fashion design. This paper is mainly concerned with the effect of the aesthetics of Cubism in the design of Traditional Costumes, and the employment of cubism in traditional fashion design and in designing traditional dresses with decorations and drawings from the cubist artist Pablo Picasso. The paper employs the empirical descriptive methodology, using tools such as observation and questionnaire. One of the most important results of this research is the call of the modernization of the Traditional Costumes, while stressing the importance of the maintaining their originality. This would ensure their  keeping pace with contemporary time and the continuity of ther use.

The researcher also offers a collection of designs inspired by the traditional dress for women in Saudi Arabia decorated with Cubist artist Pablo Picasso’s work. This will add new designs and increase their aesthetic value.

One of the most important recommendations is to measure Saudi women’s response to the new cubism designs in order to move on to the production phase thus reviving traditional Costumes.


 Adopting, Cubist Art, Fashion Design, Traditional Costumes, Traditional Thawb, Almukta.



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