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توجه الجامعات لتحقيق الميزة التنافسية بالاعتماد على مبادئ تدويل التعليم العالي ‏
بما يتوافق مع متطلبات أهداف مشروع نيوم

نجوى الفواز

جامعة تبوك، السعودية


JJES,16(4), 2020, 399-414



ملخص: هدفت الدراسة إلى التعرف على درجة توجه جامعة تبوك لتحقيق الميزة ‏التنافسية، بالاعتماد على مبادئ تدويل التعليم العالي بما يتوافق مع ‏متطلبات أهداف مشروع نيوم. ولتحقيق أهداف الدراسة، استخدمت ‏الباحثة المنهج الوصفي التحليلي، وتم اختيار عينة الدراسة بطريقة ‏عشوائية، وكانت مكونة من (‏‎53‎‏) قائدًا أكاديميًا بجامعة تبوك (عمداء ‏الكليات). ولتحقيق أهداف الدراسة، قامت الباحثة باستخدام الاستبانة ‏أداة للدراسة تم تطبيقها لجمع البيانات والإجابة عن أسئلة البحث. وقد ‏أشارت نتائج الدراسة إلى أن جامعة تبوك أظهرت توجهًا مرتفعًا جدًا ‏لتحقيق الميزة التنافسية، بالاعتماد على مبادئ تدويل التعليم العالي بما ‏يتوافق مع متطلبات أهداف مشروع نيوم. كما أظهرت أن مشروع نيوم ‏يواجه معوقات كبيرة جدًاً لتحقيق الميزة التنافسية. كما بينت نتائج ‏الدراسة حصول جامعة تبوك على درجة مرتفعة جدًا لبعد المتطلبات ‏اللازمة لتحقيق الميزة التنافسية، بالاعتماد على مبادئ تدويل التعليم ‏العالي. وكشفت نتائج الدراسة عدم وجود فروق ذات دلالة إحصائية في ‏درجة توجه جامعة تبوك نحو تحقيق الميزة التنافسية وفق مبادئ تدويل ‏التعليم العالي بما يتلاءم مع متطلبات مشروع نيوم تعزى إلى المتغيرات ‏الآتية: المهام الوظيفية، والجنس، والرتبة الاكاديمية، وسنوات الخبرة.‏

‏(الكلمات المفتاحية: الميزة التنافسية للجامعات، تدويل التعليم العالي، مشروع ‏نيوم)‏



The Universities Tendency to Achieve Competitive ‎Advantage Based on the Principles of Internationalization ‎of Higher Education in Line with the Requirements of the ‎Objectives of the Neom Project ‎


Najwa Al-Fawaz, Tabuk University,Saudi Arabia. ‎

Abstract: The present study aims to identify the tendency of ‎the University of Tabuk to achieve competitive advantage, ‎based on the principles of internationalization of higher ‎education, in accordance with the requirements of Neom ‎project. To achieve the aims of the study, the researcher used ‎the descriptive analytical method. The sample of the study was ‎randomly selected and consisted of (53) academic leaders at the ‎University of Tabuk (deans of colleges). The researcher used a ‎questionnaire as the main tool applied to collect data and answer ‎the research questions. The results of the study showed that the ‎University of Tabuk has shown a very high tendency to achieve ‎competitive advantage, based on the principles of ‎internationalization of higher education in line with the ‎requirements of the neom project. It was also shown that the ‎Neom project faces great obstacles to achieve competitive ‎advantage. The results of the study also showed that the ‎University of Tabuk achieved a very high degree in the ‎dimension of the requirements to achieve competitive ‎advantage, based on the principles of internationalization of ‎higher education. The results of the study revealed no ‎statistically significant differences in the degree of the tendency ‎of the University of Tabuk to achieve competitive advantage, in ‎accordance with the principles of internationalization of higher ‎education in line with the requirements of the Neom project due ‎to the variables: "functional tasks, gender, academic rank and ‎years of experience".‎

‎(Keywords: Competitive Advantage of Universities, ‎Internationalzation of Higher Education, Neom Project)‎




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