JJES » JJES Issues
 
 Yarmouk Journals
Home
Editorial Board
Consulative Board
Manuscript Submission
Publication Guidelines
JJES Issues  
Contact Address
 

 

توجه الجامعات لتحقيق الميزة التنافسية بالاعتماد على مبادئ تدويل التعليم العالي ‏
بما يتوافق مع متطلبات أهداف مشروع نيوم
 

نجوى الفواز

جامعة تبوك، السعودية

Doi://10.47015/16.4.1  

JJES,16(4), 2020, 399-414

 

 

ملخص: هدفت الدراسة إلى التعرف على درجة توجه جامعة تبوك لتحقيق الميزة ‏التنافسية، بالاعتماد على مبادئ تدويل التعليم العالي بما يتوافق مع ‏متطلبات أهداف مشروع نيوم. ولتحقيق أهداف الدراسة، استخدمت ‏الباحثة المنهج الوصفي التحليلي، وتم اختيار عينة الدراسة بطريقة ‏عشوائية، وكانت مكونة من (‏‎53‎‏) قائدًا أكاديميًا بجامعة تبوك (عمداء ‏الكليات). ولتحقيق أهداف الدراسة، قامت الباحثة باستخدام الاستبانة ‏أداة للدراسة تم تطبيقها لجمع البيانات والإجابة عن أسئلة البحث. وقد ‏أشارت نتائج الدراسة إلى أن جامعة تبوك أظهرت توجهًا مرتفعًا جدًا ‏لتحقيق الميزة التنافسية، بالاعتماد على مبادئ تدويل التعليم العالي بما ‏يتوافق مع متطلبات أهداف مشروع نيوم. كما أظهرت أن مشروع نيوم ‏يواجه معوقات كبيرة جدًاً لتحقيق الميزة التنافسية. كما بينت نتائج ‏الدراسة حصول جامعة تبوك على درجة مرتفعة جدًا لبعد المتطلبات ‏اللازمة لتحقيق الميزة التنافسية، بالاعتماد على مبادئ تدويل التعليم ‏العالي. وكشفت نتائج الدراسة عدم وجود فروق ذات دلالة إحصائية في ‏درجة توجه جامعة تبوك نحو تحقيق الميزة التنافسية وفق مبادئ تدويل ‏التعليم العالي بما يتلاءم مع متطلبات مشروع نيوم تعزى إلى المتغيرات ‏الآتية: المهام الوظيفية، والجنس، والرتبة الاكاديمية، وسنوات الخبرة.‏
 

‏(الكلمات المفتاحية: الميزة التنافسية للجامعات، تدويل التعليم العالي، مشروع ‏نيوم)‏


 

 

The Universities Tendency to Achieve Competitive ‎Advantage Based on the Principles of Internationalization ‎of Higher Education in Line with the Requirements of the ‎Objectives of the Neom Project ‎

 

Najwa Al-Fawaz, Tabuk University,Saudi Arabia. ‎

Abstract: The present study aims to identify the tendency of ‎the University of Tabuk to achieve competitive advantage, ‎based on the principles of internationalization of higher ‎education, in accordance with the requirements of Neom ‎project. To achieve the aims of the study, the researcher used ‎the descriptive analytical method. The sample of the study was ‎randomly selected and consisted of (53) academic leaders at the ‎University of Tabuk (deans of colleges). The researcher used a ‎questionnaire as the main tool applied to collect data and answer ‎the research questions. The results of the study showed that the ‎University of Tabuk has shown a very high tendency to achieve ‎competitive advantage, based on the principles of ‎internationalization of higher education in line with the ‎requirements of the neom project. It was also shown that the ‎Neom project faces great obstacles to achieve competitive ‎advantage. The results of the study also showed that the ‎University of Tabuk achieved a very high degree in the ‎dimension of the requirements to achieve competitive ‎advantage, based on the principles of internationalization of ‎higher education. The results of the study revealed no ‎statistically significant differences in the degree of the tendency ‎of the University of Tabuk to achieve competitive advantage, in ‎accordance with the principles of internationalization of higher ‎education in line with the requirements of the Neom project due ‎to the variables: "functional tasks, gender, academic rank and ‎years of experience".‎


‎(Keywords: Competitive Advantage of Universities, ‎Internationalzation of Higher Education, Neom Project)‎
 

 

 

References

Al-Amiri, A. (3013).‎‏ ‏Higher education ‎internationalization requirements as an ‎approach for Saudi Universities global ‎leadership: A proposed model. ‎Unpublished PhD Thesis, Umm Al-Qura ‎University, Makkah Al-Mukarramah, Saudi ‎Arabia.‎
Aliabad, A. (2017). A proposed model to ‎enhance competitiveness capabilities of ‎King Saud University in light of ‎international ranking standards of ‎universities. The International Journal of ‎Specialized Education, 6(3), 306-327.‎
Al Saleh, O. (2012). The Competitiveness of ‎higher education institutions: A suggested ‎framework. Al-Baheth Magazine, (10), 297-‎‎331.‎
Canadian Bureau for International Education ‎‎(CBIE). (2014). Internationalization ‎statement of principles for Canadian ‎educational Institutions. Published Report, ‎available at: https://cbie.ca/wp-‎content/uploads/2016/06/ ‎Internationalization-Principles-for-‎Canadian-Institutions-EN.pdf
Chen, D. (2011). Internationalization of higher ‎education in China and its development ‎direction. Higher Education Studies, 1(1), ‎‎79.‎
Daihani, S. (2017). Developing the role of ‎professional development for faculty ‎members in achieving the competitive ‎advantage of the University of Kuwait: A ‎Perspective study. Educational and Psycho-‎logical Studies (Journal of the Faculty of ‎Education in Zagazig University), (95), (2), ‎‎317-382.‎
Farag, S. (2019). The story of NEOM City: ‎Opportunities and challenges. New Cities ‎and Community Extensions in Egypt and ‎the Middle East, 35-49.‎
Gao, X. (2015). On Internationalization of ‎Higher education. International Conference ‎on Arts, Design and Contemporary ‎Education (ICADCE2015), ISBN 978-94-‎‎62520-78-3.‎
Gunsyma, S. (2014). Rationales for the ‎internationalization of higher education: ‎The case of Russia. Master Thesis. ‎University of Tampere, Finland.‎

Hasan, M. (2014). Internationalization of ‎education: An approach to increase the ‎competitiveness of Egyptian Universities، ‏The Educational Journal, 29(113), 121-‎‎141. ‎
Hawawini, G. (2016). The internationalization ‎of higher education and business schools: ‎Springer briefs in business. Available at: ‎U.S.A. ISBN 978-981-10-1757-5. file:///C:/ ‎Users/only%202/Downloads/97898110175‎‎51-c2%20(1).pdf
Hwang, J. (2017) The role of ‎internationalization of higher education to ‎achieve SDG4. Second Stakeholders ‎Meeting on Indicators for ‎Internationalization of Higher Education in ‎Asia and the Pacific, Nov.9, 1-17. ‎
Jibeen, T. & Khan, M. (2015). Internationaliz-‎ation of higher education: Potential benefits ‎and costs. International Journal of ‎Evaluation and Research in Education, ‎‎4(4), 196-199.‎
Kamau, S. (2013) Competitive strategies ‎adopted by private Universities in Kenya. ‎Master Thesis, University of Nairobi.‎
Mainardes, E & Ferreira, J. (2011). Creating a ‎competitive advantage in higher education ‎institutions: Proposal and test of a ‎conceptual Model. Int. J. Management in ‎Education, 5(2/3), 164.‎
Minawi, M. (2019) Saudi Arabia’s Mega-city: ‎The NEOM Project. Overview of public ‎perceptions towards “the World's Most ‎Ambitious Project”. Available at: ‎https://www.ipsos.com/sites/default/files/ct/‎news/documents/2019-‎‎01/saudi_arabias_mega-‎city_the_neom_project.pdf.‎

Ministry of Foreign Affairs in Denmark. (2018). ‎Explore NEOM; the Futuristic City. ‎Available at: file:///C:/Users/ ‎only%202/Downloads/ ‎NEOM%20invitation.pdf.‎
Ngugi, R. (2014). Creating sustainable ‎competiti-ve advantage in institutions of ‎higher learn-ing: A case of United States ‎International University. Master Thesis. ‎International University.‎
Obeidallah, K. (2017). The effectiveness of ‎applying the Baldrige Quality Standards in ‎higher education to achieve competitive ‎advantage: A case study on Jordanian ‎Private Universities. International Journal ‎of Business and Management, 12(11), 218. ‎
Saudi_Vision2030_AR. ‎https://www.vision2030. ‎gov.sa/ar/download/file/fid/353.‎
Saudi_Vision2030_AR.file:///C:/Users/only/Downloads/Saudi_Vision2030_AR.pdf
United Nations Educational Scientific and ‎Cultural Organization (UNESCO). (2004). ‎Higher education in a globalized society. ‎Paris: UNESCO.‎
Yeravdekar, V. & Tiwari, G. (2014) ‎Internationalization of higher education and ‎its impact on enhancing corporate competi-‎tiveness and comparative skill formation. ‎Procedia - Social and Behavioral Sciences, ‎‎157, 203–209.‎